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What is GMC's purpose as a brand?

  • johnmereness
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16 Feb 2021 05:20 #42265 by johnmereness
Replied by johnmereness on topic What is GMC's purpose as a brand?
I am sure in 1936, people were asking "what was the purpose of an Auburn." Had they driven one they quickly would have learned what the purpose was and would have wanted one very badly.

JMM

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16 Feb 2021 05:17 #42264 by johnmereness
Replied by johnmereness on topic What is GMC's purpose as a brand?
GMC must have some niche as when I pick up my niece or nephew from school there are a whole line of Moms in their Black GMC's looking like they are part of the FBI or CIA motor pool. SHOCKINGLY, there is a periodic White, Campaign, or .... color one in the mix. We can probably put money down on someone getting a Red one in future to shake up the status quo, but not yet to my knowledge. And, they seem to be more in favor than the Mom's in RR's, Bentley's, Porsche's, BMW's, Tesla's and ... Pick-up trucks of all sorts and such as Toyota Land Cruisers/Highlanders seem popular with the Dad's.

JMM

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  • Curt Schulze
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14 Feb 2021 17:12 #42235 by Curt Schulze
Replied by Curt Schulze on topic What is GMC's purpose as a brand?
I think this question would be better answered by posting on the AACA website.

The bitterness of poor quality remains long after the sweetness of low price is forgotten.
Be of Good Cheer
Curt

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  • flistereight
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14 Feb 2021 15:28 - 16 Feb 2021 12:58 #42230 by flistereight
Replied by flistereight on topic What is GMC's purpose as a brand?
Brand purpose is the reason for the brand to exist beyond making money. If you want a really powerful brand purpose, it needs to relate to the product or service itself. For example, if you're in the educational sector, your purpose might help children and shape their future psiphone for pc jiofi.local.html
Last edit: 16 Feb 2021 12:58 by flistereight.

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  • johnmereness
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13 Apr 2019 21:11 #37008 by johnmereness
Replied by johnmereness on topic What is GMC's purpose as a brand?
A product for every price point

JMM

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  • Tom_Parkinson
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13 Apr 2019 12:28 #37004 by Tom_Parkinson
Replied by Tom_Parkinson on topic What is GMC's purpose as a brand?
It allows the Chevrolet brand NOT to have too big a market share in Uncle Sam's eyes. If GMC were dumped, Chevy sales would way outstrip Ford, and Uncle Sam would take too close a look.

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  • Curt Schulze
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12 Apr 2019 15:50 #37000 by Curt Schulze
Replied by Curt Schulze on topic What is GMC's purpose as a brand?
General Motors Corporation.

The bitterness of poor quality remains long after the sweetness of low price is forgotten.
Be of Good Cheer
Curt

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  • 1748 S
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12 Apr 2019 14:27 #36999 by 1748 S
Replied by 1748 S on topic What is GMC's purpose as a brand?
GMC has always ment General Motors Canada but. Here is certain circles it means.
G... get
M...my
C...chain

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  • Joe Holderman
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12 Apr 2019 08:17 #36998 by Joe Holderman
Replied by Joe Holderman on topic What is GMC's purpose as a brand?
It's a way for GM to sell a Chevy for more money.

Future Cord owner.

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  • HenryBraxton
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12 Apr 2019 07:58 - 12 Apr 2019 19:22 #36997 by HenryBraxton
What is GMC's purpose as a brand? was created by HenryBraxton
I don't really understand why Appvn GMC exists. I think I get mo SHAREit st of the GM brands - UC Browser Chevy is the standard, non-luxury market (plus some performance cars), Buick is mid-market luxury and big in China, and Cadillac aims for high-end luxury. Most of their products share platforms.

But what distinguishes GMC? They don't seem to have any unique models. I rarely see them discussed or reviewed. They don't seem to be marketed as obviously more luxurious than the Chevy versions, and if they are, why not make them Buicks? They don't seem to really be pushed as tougher or more rugged either - GM seems to push the Silverado much more than the Sierra, for existence.
Last edit: 12 Apr 2019 19:22 by HenryBraxton.

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