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What is GMC's purpose as a brand?

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14 Feb 2021 15:28 - 16 Feb 2021 12:58 #42230 by flistereight
Replied by flistereight on topic What is GMC's purpose as a brand?
Brand purpose is the reason for the brand to exist beyond making money. If you want a really powerful brand purpose, it needs to relate to the product or service itself. For example, if you're in the educational sector, your purpose might help children and shape their future psiphone for pc jiofi.local.html
Last edit: 16 Feb 2021 12:58 by flistereight.

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14 Feb 2021 17:12 #42235 by Curt Schulze
Replied by Curt Schulze on topic What is GMC's purpose as a brand?
I think this question would be better answered by posting on the AACA website.

The bitterness of poor quality remains long after the sweetness of low price is forgotten.
Be of Good Cheer
Curt

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16 Feb 2021 05:17 #42264 by johnmereness
Replied by johnmereness on topic What is GMC's purpose as a brand?
GMC must have some niche as when I pick up my niece or nephew from school there are a whole line of Moms in their Black GMC's looking like they are part of the FBI or CIA motor pool. SHOCKINGLY, there is a periodic White, Campaign, or .... color one in the mix. We can probably put money down on someone getting a Red one in future to shake up the status quo, but not yet to my knowledge. And, they seem to be more in favor than the Mom's in RR's, Bentley's, Porsche's, BMW's, Tesla's and ... Pick-up trucks of all sorts and such as Toyota Land Cruisers/Highlanders seem popular with the Dad's.

JMM

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16 Feb 2021 05:20 #42265 by johnmereness
Replied by johnmereness on topic What is GMC's purpose as a brand?
I am sure in 1936, people were asking "what was the purpose of an Auburn." Had they driven one they quickly would have learned what the purpose was and would have wanted one very badly.

JMM

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