What is GMC's purpose as a brand?

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12 Apr 2019 07:58 - 12 Apr 2019 19:22 #36997 by HenryBraxton
What is GMC's purpose as a brand? was created by HenryBraxton
I don't really understand why Appvn GMC exists. I think I get mo SHAREit st of the GM brands - UC Browser Chevy is the standard, non-luxury market (plus some performance cars), Buick is mid-market luxury and big in China, and Cadillac aims for high-end luxury. Most of their products share platforms.

But what distinguishes GMC? They don't seem to have any unique models. I rarely see them discussed or reviewed. They don't seem to be marketed as obviously more luxurious than the Chevy versions, and if they are, why not make them Buicks? They don't seem to really be pushed as tougher or more rugged either - GM seems to push the Silverado much more than the Sierra, for existence.
Last edit: 12 Apr 2019 19:22 by HenryBraxton.

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12 Apr 2019 08:17 #36998 by Joe Holderman
Replied by Joe Holderman on topic What is GMC's purpose as a brand?
It's a way for GM to sell a Chevy for more money.

Future Cord owner.

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12 Apr 2019 14:27 #36999 by 1748 S
Replied by 1748 S on topic What is GMC's purpose as a brand?
GMC has always ment General Motors Canada but. Here is certain circles it means.
G... get
M...my
C...chain

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12 Apr 2019 15:50 #37000 by Curt Schulze
Replied by Curt Schulze on topic What is GMC's purpose as a brand?
General Motors Corporation.

The bitterness of poor quality remains long after the sweetness of low price is forgotten.
Be of Good Cheer
Curt

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13 Apr 2019 12:28 #37004 by Tom_Parkinson
Replied by Tom_Parkinson on topic What is GMC's purpose as a brand?
It allows the Chevrolet brand NOT to have too big a market share in Uncle Sam's eyes. If GMC were dumped, Chevy sales would way outstrip Ford, and Uncle Sam would take too close a look.

With brakes, two cylinders are better than one.

Editor-in-Chief Emeritus, The Hardtop News Magazine, the Journal of the Michiana Dunes Region, Lambda Car Club International

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13 Apr 2019 21:11 #37008 by johnmereness
Replied by johnmereness on topic What is GMC's purpose as a brand?
A product for every price point

JMM

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