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That thriving auto empire was the work of E. L. Cord, a visionary industrialist who owned or controlled some of America's leading corporations in the field of personal and public transportation. Recruited from Chicago in 1924 to energize Auburn's sluggish sales, the 29-year-old Errett Lobban Cord was a dynamic super-salesman, whose success was so immediate he was installed as president the following year. Auburn grew remarkably in stature thanks to Cord's business acumen. In 1926 he purchased the Duesenberg Automobile and Motors Company, Indianapolis, builder of unsurpassed racing and passenger cars.
Many of the innovations pioneered by the Auburn Automobile Company are in use today. These timeless classics continue to be some of the most sought-after cars in the world.
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